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| Launch of new medical device makes immediate impact on major women’s health problem - 10/15/2007 |
The UK launch of Incostress has come at the perfect time for the millions of women who suffer embarrassing leaks when they sneeze, laugh, cough and exercise.
This highly innovative but simple non-surgical solution offers immediate relief by providing support to the bladder and applying a gentle supportive pressure on the urethra.
The development of Incostress, with massive support from the Wales Innovation Network, follows clinical trials at a leading Welsh hospital and focus groups around Europe. The clinical trials reported amazing results with patients with serious incontinence problems taken off surgery lists.
Focus groups, politely referred to as ‘leaky lady groups’, have helped refine Incostress and confirm its acceptability and efficacy.
The creators of Incostress, C&G Medicare Ltd, now face the monumental task of promoting the product as effectively as possible. Gaynor Morgan said “We know that the need is absolutely enormous and clinical studies and user feedback confirm that Incostress begins to work immediately, bringing instant relief to sufferers of this awful condition.”
“As a small start-up company we cannot afford big advertising campaigns and must rely on a favourable press. But incontinence is still regarded as a taboo subject by so many editors.”
“The irony is that one in ten working women experience leaks and you are never more than a few feet away from a sufferer, but most women are too ashamed to admit their problem. The persistent embarrassment can, and does, lead to serious depression and many other health issues. We need to remove this stigma and get women talking about this major aspect of their health. Maybe a simple, non-surgical solution in the form of Incostress can provide a way to bring incontinence into the open for the benefit of all women.”
Incostress® costs just £24.99 + p&p.
For more information visit www.incostress.com or call 0870 7019601 |
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