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| ‘Get Britain Breastfeeding’ art exhibition – Press preview, VIP reception and announcement of winners - 05/01/2008 |
'Get Britain Breastfeeding’ Art Exhibition – Press Preview, VIP Reception And Announcement Of Winners: Thursday, 1st May 2008, 6.30pm
Public Opening: 2nd – 11th May 2008 from 10am – 7pm
Dray Walk Gallery, the Old Truman Brewery,
off Dray Walk, Brick Lane, London E1 6QL
‘Get Britain Breastfeeding’ is a prestigious art exhibition, produced by the charity Best Beginnings in partnership with NHS London, D&AD and Dr William Wynn-Jones. It will showcase the finished artwork of two exciting competitions with iconic designs that will inspire, celebrate and change perceptions surrounding breastfeeding to engage parents of tomorrow.
The exhibition, hosted at the vibrant and eclectic Old Truman Brewery in east London, opens with a VIP reception at 6.30pm on 1st May 2008 to an eminent group of people from the worlds of art, health and media.
Last October, Best Beginnings launched a poster competition for students at Central St. Martin’s School of Art and Design. At the VIP Reception, the competition winners will be presented with their cheque prizes. The overall winners have been offered a 2-week work placement at leading advertising agency Abbott Mead Vickers BBDO. The winning poster will be co-branded with Best Beginnings and the NHS logo and will be distributed free in hospitals, community centres and GP practices throughout the UK. The poster will promote a DVD made by Best Beginnings and sponsored by the Department of Health, NHS Health Scotland and Welsh Assembly Government. The Breastfeeding DVD has been made to inspire and enable women to breastfeed and will be distributed free to every pregnant woman in the UK from July 2008.
Best Beginnings launched the second competition in partnership with D&AD, the educational charity whose mission is to promote and encourage creative excellence. Fledgling creatives often cite winning a coveted ‘Yellow Pencil’ as the tipping point in launching their successful careers. D&AD worked with Best Beginnings to write a brief for students taking part in their internationally respected competition. Over 400 students from all over the world have produced postcard sized designs promoting breastfeeding. The winner will be announced on June 26th at the D&AD Student Awards ceremony. The ‘Get Britain Breastfeeding Exhibition’ will be a unique opportunity to see a selection of the entries.
More recently Best Beginnings has teamed up with NHS London, the Healthy Schools Programme and Tower Hamlets Primary Care Trust to ensure that significant numbers of secondary-age school children will have the opportunity to enjoy and learn from the exhibition in the lead up to Breastfeeding Awareness week (12th-19th May 2008).
Visitors will be invited to develop a greater knowledge and appreciation of what babies need for a healthy start in life. During the exhibition, breastfeeding counsellors and peer support workers will be available to raise awareness and point people to local breastfeeding support services. There will also be preview extracts from Best Beginnings forthcoming Breastfeeding DVD. |
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