We made iron better
Kind & Strong for Mum and Baby
Introducing Active Iron Pregnancy, a non-constipating iron supplement that is suitable throughout pregnancy and during breastfeeding. Redeem your free sample today.
The demand for iron increases threefold during pregnancy to meet the demands of the growing fetus and placenta as well as maternal adaptions to pregnancy.  It is estimated that 30-40% of pregnant women in industrialised countries are iron deficient. 
Iron deficiency during pregnancy is associated with several complications including increased risk of preterm birth, lower birth weight and perinatal mortality. It is also linked to maternal postpartum fatigue and depressive symptoms and infant iron deficiency in the first three months of life. Treating iron deficiency offers considerable benefits to both mother and baby.
Many women, especially those who experience heavy menstrual bleeding, already have low iron reserves at the time of conception, putting them at even greater risk of iron deficiency during pregnancy. It is estimated that 10-20% of menstruating women are iron deficient. 
Supplementation during pregnancy
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Guide to iron supplementation in pregnancy
Iron deficiency is common in pregnancy, with risks to mum and baby. Download our guide to iron supplementation in pregnancy.
There are many non-haem iron supplements available over the counter but bioavailability, absorption and side effects can vary. It is therefore important to choose the right supplement for pregnant women, who may already be suffering with gastrointestinal symptoms, such as constipation.
These downloads can also be used when talking to women about iron deficiency and supplementation.
Find out why this Practice Nurse and Lactation Consultant chooses Active Iron to manage her levels throughout pregnancy:
Find out why this second time mum has chosen Active Iron in Pregnancy.
 UN Children’s Fund, UN University, World Health Organisation. Iron deficiency anaemia: assessment, prevention and control. A guide for programme managers, 2001.
 NICE Anaemia – iron deficiency. September 2018
 Scientific Advisory Committee on Nutrition. Iron and Health. 2010 https://webarchive.nationalarchives.gov.uk/ Accessed June 2019