Alison Thewliss MP has published a Bill which aims to ensure the protection of parents when it comes to the marketing of formula milk.
The Feeding Products for Babies and Children (Advertising and Promotion) Bill calls for parents to receive factually accurate and scientific information about milk formula.
The Bill was introduced to change the way milk formula is advertised, in line with the World Health Organization’s (WHO) recommendations that parents should receive impartial and accurate information.
Currently, the UK’s marketing regulations of formula milk, according to UNICEF, is weak and allows companies to advertise their products through biased and misleading claims.
The Bill includes the following legislation:
- The creation of a body which tests milk formula products and verifies claims of manufacturers prior to marketing
- Clear branding to ensure appropriate storage, nutritional advice and concise preparation instructions. This also includes clear branding of ‘follow on’ milk formula that is not identical to first milk formula
- The provision of facts instead of adverts for both parents and health professionals by prohibiting milk formula companies advertising in health journals and magazines, banning advertising of products on TV, social media and parenting clubs.
Published in the Evening Times, Alison Thewliss Glasgow MP, said: “For too long, these enormously powerful multi-nationals have been pushing the boundaries and circumventing existing legislations to relentlessly promote their products to parents and families.
“I want to make sure parents are protected from misleading advertising and can access impartial, trusted information when making feeding decisions for their children.”
The Feeding Products for Babies and Children (Advertising and Promotion) Bill gets a second reading at Westminster shortly.
The full Bill legislation can be found here:
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