Coventry University is celebrating its first step towards Baby Friendly Initiative accreditation for its breastfeeding training offered on BSc midwifery courses.
The university received its Certificate of Commitment recognition, which is the first step towards full Baby Friendly accreditation.
The UNICEF UK Baby Friendly Initiative is a prestigious international award that is being sought after by universities, hospitals and training providers.
Coventry University received their Certificate of Commitment by confirming to UNICEF that it provides student midwives with a high standard of breastfeeding training and quality relationship building between mother and baby.
Coventry University’s Lead Midwife for Education, Sue Lees, said: “We know that most women give up breastfeeding before they want to because of difficulties which could have been prevented with skilled help.
“By ensuring that our students have the appropriate knowledge and skills, more women will be able to breastfeed their babies for longer.”
The Baby Friendly Universities Award was launched in the UK in 2008 to ensure high quality education in breastfeeding is applied to midwifery and health visitor training courses.
UNICEF Baby Friendly Initiative Programme Director, Sue Ashmore, said: “We are delighted that Coventry University has received this award. Surveys show us that most mothers want to breastfeed but don’t always get the support they need.
“Working towards full Baby Friendly accreditation means that Coventry University is addressing this problem and aiming to ensure more mothers can successfully breastfeed their babies in future.”
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