An animated film, created by King’s Improvement Science, has been developed to encourage more pregnant women to overcome their fears about voicing their concerns in pregnancy and birth.
The film has been produced as part of the ‘Always Ask’ campaign by Tommy’s, King’s College London and the BabyCentre.
The ‘Always Ask’ campaign has been launched following research, led by by Professor of Social Sciences Jane Sandall and women’s health at King’s College London, showing that women’s knowledge of their own bodies changing during pregnancy contributed towards safer pregnancies.
10 babies are stillborn and 152 are born preterm every day in the UK.
The animation was filmed with the help of 34 women who experienced severe complications during pregnancy or birth.
While the campaign focuses primarily on encouraging women to trust their own instincts in pregnancy, while also highlighting the need for women to speak up about red flag symptoms such as bleeding or stomach pain.
Dr Nicola McIntosh, who helped produce the film, said: “Our research has shown that many women who seek help for concerns about potential complications in pregnancy and the postnatal period, do not present the ‘classic’ warning signs as a result, struggle to have their concerns taken seriously.
“The wider literature suggests that a change in attitude is often what is required, rather than just one provision of information about specific red flags.”
The film was produced with support of a £100,000 grant from King’s College London’s Cultural Institute.
The ‘Always Ask’ campaign is endorsed by The Royal College of Midwives, The Royal College of Obstetricians and Gynaecologists and NHS England.
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