Explain the name: Mums And Midwives Awareness Academy – The Pregnancy School.
Mission statement: Ensuring mamas know best by providing pregnancy education to mums and midwives in an attempt to reduce baby loss.
Tell us about some of your products and services: We educate expectant mums on how to keep healthy, the symptoms of certain complications and when they should call their midwife for advice. We also support midwives by keeping them up to date with current guidelines and research to aid consistency of maternity care. Our website is RCM-accredited for professionals. We currently have hundreds of midwives signed up to our quarterly e-newletter, which contains the latest pregnancy news. You can sign up via our home page.
Give us a brief history of MAMA Academy: When Heidi, our founder, found out her first son was stillborn, her life was completely turned upside down. She had no idea that babies were still dying in the UK, or how common it is. During her next pregnancy she made sure she was well educated and armed with as much knowledge as possible. After attending various Sands meetings, she noticed that many mums were receiving inconsistent advice from their midwives. Heidi presented her research at MSLC meetings. At those meetings she learnt the true value of midwives, and how they needed support and access to new information just as much as expectant mums did. With the help of her local maternity team and other professionals she met along the way, she set up MAMA Academy, the pregnancy school!
What has MAMA Academy been up to this month?: We’ve been working on the content for our MAMA coffee meets which we are very excited to be launching shortly. They will be hosted by a Lazy Daisy antenatal teacher and will give expectant mums the space to discuss their pregnancy questions. We also presented the Outstanding Achievement in Preventing Baby Loss Award at The Butterfly Awards in Birmingham.
Any plans for the future? We are just about to launch our first midwifery training video on how to accurately measure fundal height as currently 70% of growth restricted babies are going undetected.
Did you know? All information on our site has been written by our team of healthcare professionals and all midwifery information has been accredited by The Royal College of Midwives.