MIDIRS is pleased to support World Breastfeeding Week 2017, to help raise awareness alongside this year’s theme of ‘sustaining breastfeeding together’.
The 25th annual World Breastfeeding Week aims to encourage organisations and members of the public to come together to raise awareness of breastfeeding through advocates, the media and organisational partnerships.
MIDIRS Principal Editor, Cathy Ashwin, said: “MIDIRS is proud to support World Breastfeeding Week in promoting the importance and value of breastfeeding. Breastfeeding is the stepping stone to the start and continuation of a healthy life for mother and baby.”
The Royal College of Midwives (RCM) has also published their statement in support of World Breastfeeding Week 2017.
“The RCM is happy to once again support this global initiative which promotes and raises awareness of the benefits and advantages of breastfeeding.
“Marking this week the RCM believe it vitally important in helping to break down the barriers that women, as mothers, face on a daily basis, both in the UK and across the globe. We believe that providing evidence-based information to women will better assist them in making the best choice for them when it comes to breasting.”
This year, the Royal College of Paediatrics and Child Health has published their recommendations for the coming year as part of their pledge to end the social stigma of breastfeeding:
- Mothers should be encouraged and supported to breastfeed exclusively for up to 6 months
- Solid food should not be introduced before 4 months
- Solid food should be introduced from 6 months, ideally alongside breastfeeding to ensure the infant has adequate nutrition
- Mothers should be supported to continue breastfeeding for as long as they wish; in countries such as the UK evidence is lacking to recommend any particular duration of breastfeeding.
According to the RCPCH, breastfeeding could save up to £40 million per year from fewer consultations and hospital admissions.
World Breastfeeding Week 2017 is 1-7 August 2017.
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