This year, National Maternity Day also marks 10 years since the charity National Maternity Support Foundation (NMSF) was established.
The charity, also known as Jake’s Charity, created National Maternity Day, which is marked every year on October 29, to raise awareness of midwives and the work they do to provide maternity care.
Midwives and businesses are being encouraged this year, by NMSF founders Andrew and Rachel Canter, to hold a ‘Cake Bake for Jake’ in memory of their soon Jake Canter who was stillborn.
100% of donations go towards funding and supporting midwives’ continuous work through Jake’s Scholarship.
The scholarship is awarded as part of NMSF Award for Bereavement Care prize at the annual Royal College of Midwives Midwifery Awards.
On the RCM’s website, Chief executive Cathy Warwick said: “The RCM bereavement award that NMSF supports and funds is having a real, and positive effect on the care and support that parents who have lost their child receive on our maternity units.
“With this award midwives have been able to improve services for parents who have suffered this devastating tragedy.”
Find out more information about the charity on the NMSF website.
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