World Breastfeeding Week 2018 has been launched, raising awareness of the benefits of breastfeeding, with this year’s theme ‘Foundation of Life.’
As part of this year’s World Breastfeeding Week UNICEF and WHO published a joint letter in support of the awareness week saying: “From the earliest moments of a child’s life, breastfeeding can mean the difference between life and death. Putting newborns to the breast within the first hour of life safeguards against newborn deaths.
“In fact, improving breastfeeding practices could save the lives of 823,000 children under the age of 5 every year.”
The World Alliance for Breastfeeding Action (WABA) outlined four objectives for World Breastfeeding Week 2018:
- Informing people about the links between good nutrition, food security, poverty reduction and breastfeeding
- Anchor breastfeeding as the found of life
- Engage with individuals and organisations for greater impact
- Galvanise action to advance breastfeeding as part of good nutrition, food security and poverty reduction
In response to the launch of World Breastfeeding Week 2018, Policy Advisor at the Royal College of Midwives, Clare Livingstone, said: “In many countries, breastfeeding is the safest way to feed a baby, as access to clean water for making up powered milk is often limited or non-existent. Government’s across the world need to understand the importance of breastfeeding not just to the health of the mother and the baby, but to the long-term health of their nation.”
MIDIRS is also pleased to be supporting World Breastfeeding Week 2018. Principal Editor of MIDIRS Midwifery Digest, Cathy Ashwin, said: “MIDIRS is proud to support World Breastfeeding Week in highlighting the value of breastfeeding globally. Breastfeeding provides the foundation for babies to grow and thrive towards a healthy adulthood while also providing additional health benefits for mothers.”
World Breastfeeding Week 2018 is Wednesday 1 August – Tuesday 7 August 2018.
More information can be found here.
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