The Wellbeing Foundation Africa has now launched a microsite dedicated to African mothers, following the success of their social media campaign #MaternalMonday.
The Wellbeing Foundation Africa, which is led by International Confederation of Midwives Global Goodwill Ambassador Her Excellency Mrs Toyin Saraki, launched the social media campaign which focused on breastfeeding, as part of World Breastfeeding Week.
In the light of its success on Twitter, a microsite has now been created in its name to encourage women to breastfeed, and midwives to interact and share healthcare experiences.
The Maternal Monday campaign was launched by Her Excellency Mrs Toyin Saraki to dedicate one day a week to maternal health in Nigeria, which gained interaction from international Twitter users.
Part of the objective was to educate people and to drive a global conversation about ways to reduce mortality rates in Nigeria and across the African continent.
The #MaternalMonday microsite has gone live at a time when Nigeria is experiencing rapid internet and mobile growth, with the Nigerian Communications Commission reporting that there was an increase of 1.32 million users in February 2015.
The number of internet users in Nigeria now stands at 83.4 million.
In response to #MaternalMonday’s success, Her Excellency Mrs Toyin Saraki said: “The #MaternalMonday campaign really resonated with people when we began it in 2013, and I’m overjoyed that we are now launching a separate space that will foster even more conversation, engagement, and solutions to the maternal crisis facing the African continent.”
#MaternalMonday encourages African women to breastfeed for the first six months after childbirth, to prevent malnutrition.
According to the Wellbeing Foundation Africa, 80% of child mortality in Nigeria is because of infections, diseases and malnutrition.
It has also been reported that only 17% of babies, under the age of six months, are exclusively breastfed.
World Breastfeeding Week runs from Saturday 1 August – 7 August 2015.