PI recently announced that the app was used by almost 1.6 million pregnant women out of the 4 million births recorded in the U.S later year.
I’m Expecting, owned by MedHelp and developed by Physicians Interactive (PI), claims to assist women with tips and advice to encourage a healthy pregnancy. The app focuses on women’s weight and pregnancy symptoms, which are entered by the user and highlighted against health guidelines.
President of the Consumer Division of Physicians Interactive, John de Souza, said: “We’re excited that expectant mothers throughout the U.S. continue to see the value of tracking their pregnancy with I’m Expecting.”
It was also revealed, using the data entered by women, that at week 13 62% of I’m Expecting users experienced nausea.
“This can be a very reassuring insight to a first-time mother,” John de Souza added.
The I’m Expecting app uses video and written content to guide women through the 40 weeks, while using other resources, including MedHelp, to guide them through.
The app also connects users to MedHelp’s active online communities, where women can discuss their pregnancy and ask questions to other expecting women.
Read more about the app via Bio-Medicine here.
Image: Arman Zhenikeyev @Fotolia